ADC Presentation Folder

This presentation folder for American Dryer Corporation featured two elements of prominence important to the company. First, it’s tagline, “Simply Reliable By Design”, splashed across both the front and interior layout of the folder. That simplicity influenced the layout as well with it’s unembellished, contrasting white and gray.

Secondly, the folder highlighted the many different models of washers and dryers the company offered. The different sizes and angles of the machines created the main graphical element of the design. Each model number was listed above the product, additionally making the folder a useful quick-guide for employees and customers alike. The overall angles of the design was influenced from both the sleekness of the dryer and washer products and the clean lines of the ADC logo itself. The company’s brief boilerplate and contact information could be found on the back of the presentation folder.

Related Project: Advertisements

*This is the personal online portfolio of Julia Christ. This work was created while she was employed with Communication Arts Group.
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