BrightSmile Dentist Brochure
This brochure specifically targeted dentists and their dental practices to help offer their patients a means of funding procedures. The printed design described the many great benefits of the BrightSmile Financing network. Patients who’d normally default on payments or were unable to schedule necessary procedures because of financial troubles needn’t worry any longer. After joining their funding network, dental offices could now offer financing through BrightSmile.
The cover used the negative space from the logo’s “S” icon to collage together multiple groupings of smiling families, couples, and individuals; they no longer had to worry about financing their needed procedures. This main graphic also spot UVed to stand out even further. Clear and concise FAQs were outlined on the back cover to quickly answer many common questions. The interior boasted of images portraying happy dentists able to work worry-free now that the financial aspect of their services were backed by BrightSmile.