BrightSmile Email Campaigns
In 2017, BrightSmile Financing was a new company offering dentist and patients an easy, hassle-free way to finance their dental procedures. This on-going email campaign first targeted dental offices. Rather than having their patient’s default on payments or unable to have procedures completed because of lacking funds, dental practices could offer their patients financing through BrightSmile.
Featuring happy families, each email outlined the many different benefits that BrightSmile offered and prompted dentists to join their financing network. The designs used the company’s established branding of reds, blacks, and whites, watermarked “S” symbol, and mixed typography.