A new financial company offering medial and dental funding options for patients, BrightSmile Financing had this website made in 2017. The website first aimed at dental offices and dentists who, after joining the BrightSmile Financing network, could then offer their patients an easy way to fund their dental procedures. As more and more members signed up for BrightSmile Financing, the website later transitioned to target other medical professionals and patients.
Bright photography of happy families, couples, and individuals were used to demonstrate how patients can continue living their lives worry-free and untroubled without the anxiety of financing necessary medical procedures. The website used a mixture of serif and san-serif fonts and bright reds inspired by the logo.