Chex 2016 Product Catalog
For their 2016 product catalog, Chex Finer Foods wanted to go with a very trending theme for the overall design: chalkboard drawings. After creating a finalized mock up for the cover design using photoshop, Julia hand-drew each little drawing – including the Chex logo –, photographed the drawings and then composed them together for the front and back covers of this design. By actually creating the chalk drawings in real life, Julia achieved a true authenticity to the drawings rather than creating a chalkboard filter in photoshop.
While relatively remaining the same as previous years, that year’s lineup of product was reorganized to remove discontinued inventory and add in new inventory. The chalkboard flair was implemented throughout the design while still keeping the same typographical and organizational elements established in previous catalogs.