Chex 2015 Holiday Catalog
Chex Finer Foods is a specialty and natural foods distributor. Every holiday season, they have a new holiday catalog designed and produced to highlight that season’s inventory. As a family-owned business, they celebrated their 50-year anniversary in 2015. So for that year’s holiday catalog, the color gold was emphasized throughout the design to celebrate the company’s many years of business.
For the cover designs, the book was “wrapped” with a gold ribbon: a perfect holiday present to give to any Chex customer or vendor. That same gold and holiday cheer was continued throughout the catalog. This was the first year they combined both their open stock products with their display shipper products; it required a lot of organization and planning to implement the new change.
This project was formed under very tight deadlines. Tasks for it included overall design, typography and infographics, retouching product photography, implementing an Excel database, reviewing for accuracy, and upholding document standards.