Safe-Flo Product Logo
This product logo was created for a new product offered by Crosstex. Specializing in the production of dental products, Crosstex acquired Safe-Flo in 2017. With innovative valve technology, the Safe-Flo saliva ejector products prevent backflow from reentering a patient’s mouth, only allowing the flow of clean water into the mouth during dental procedures.
Crosstex wanted a clean, streamlined design for this logo. The two blues and mixture of typography represented the two elements of water and airflow vital to the system’s technology. The tail of the “F” alludes to that water and air movement. The product’s clarifying tagline was tucked within the negative space created below by the “F”.