Textron Corporate Responsibility Report
An industrial conglomerate specializing in aerial and mobile products, Textron publishes a yearly corporate responsibility report. With the ever-increasing concern of global warming and similar impacts, the company works hard every year to create a more positive impact upon the environment. This report outlined the changes Textron had made in 2014 to become a more sustainable company.
With the tagline “building a more sustainable future”, this report boasted of soothing blue and green waves of color. Photos featuring smiling employees were used throughout the design, showing both workplace and volunteer environments. These personable photos were mixed with dynamic shots of flying airplanes, hovering helicopters, and zooming vehicles. Formatted headlines and paragraphs merged with colorful diagrams, charts, and callouts for better readability and design flair.