Trellis Consulting Logo & Branding
As a women’s initiative business, Trellis Consulting wanted a strong but feminine logo and branding to match their business mission of empowering women in the workforce.
With that messaging of empowerment in mind, Julia designed this logo using two strong pinks, contrasting it with black. Because they help women “climb” to achieve their business goals through inclusion programs, their business name, Trellis, manifested itself graphically into a this pink circle icon that uses negative space to create a trellis. The typography of the logo is a unique font to stand out in the crowd just like their clients.
Drawing from the angles created within the trellis icon part of the logo, Julia used those same angled lines to create a bold identity set for this company.